PBR forms record label and signs first artist as part of patriotic campaign
U.S. Army Veteran Ryan Weaver debuts new songs and will perform at PBR World Finals in Las Vegas
PBR(Professional Bull Riders) has formed a new record label, PBR Music, enabling the organization to closely partner with its first artist, country singer/songwriter and U.S. Army Combat Veteran Ryan Weaver.
Weaver will record music for the league and perform at its events as the Official Patriotic Voice of the PBR’s Celebrate America campaign, an initiative throughout the PBR season that honors American heroes, inspires youth and brings together local communities.
Weaver will make his debut in the primetime performance slot held in 2016 by Steven Tyler at the PBR World Finals at T-Mobile Arena in Las Vegas, NV on Nov. 4 and 5. The PBR World Finals (Nov. 1–5) is the biggest global stage in professional bull riding – a growing sport now available in more than 400 million homes worldwide. The PBR will officially launch Weaver during championship week and debut his new EP also titled Celebrate America. PBR partner Bad Boy Mowers has signed on as a sponsor of Weaver.
Through PBR Music and an associated publishing company, Down in the Well, the PBR is serving as Weaver’s music label – using its assets and reach to connect Weaver to the sport’s growing fan base (82.5 million, according to ESPN Sports Poll). PBR will feature Weaver’s songs, written for the sport and its fans, in upcoming events, marketing, digital and social media, and television broadcasts as the combat vet tours with the PBR at various event dates in 2018.
“Music has always been at the heart of the PBR experience, and Ryan Weaver represents the latest incarnation of our music strategy as PBR Music’s first artist,” said Sean Gleason, CEO, PBR. “Ryan is the real deal: an authentic American warrior turning concepts of service, sacrifice, and love of country into patriotic, foot-stomping country rock. We are privileged to associate with Ryan, and we believe he’ll connect with PBR fans along every stop of our Celebrate America tour.”
Weaver’s personal story is like no other artist in country music today. The son of a Marine, Weaver is a former Black Hawk Aviator (helicopter pilot) who lost a brother and brother-in-law in service, making them a two-time Gold Star family. He has turned his heartache into a burning passion to succeed as a music artist honoring his fallen brothers, all those who have sacrificed, and a country providing opportunities for everyone.
The first two songs on the Celebrate America EP are currently available on iTunes and the remaining songs will be released during the PBR World Finals in Las Vegas. “Get Up” was penned last year by Weaver with Winn Varble as a call to stand during the National Anthem, and“That’s What American Means to Me” is also available now. Proceeds from CD sales at PBR World Finals on Nov. 4 and 5 will benefit the Border Patrol Foundation.
“I am so grateful for this opportunity to partner with a sport whose message aligns with mine,” Weaver said. “I hope that fans hearing my story and songs will be further inspired to love their communities and each other.”
Weaver will be dedicating his PBR performances to his departed brothers, including songs like “Never Forgotten,” a tribute to his brother, U.S. Army Chief Warrant Officer Aaron Weaver, who is now enshrined in the Infantry Hall of Fame along with his brother-in-law Randy Billings, one of four family Army Aviators.
Weaver also recently recorded the first single of the album “Songs That Save Our Lives” with the West Point Military Academy’s Benny Havens Band. The song has been short-listed for a GRAMMY Award consideration in the Best Country Duo/Group Performance category.
“I’ve become a big fan of these tough-as-nails cowboys and the amazing bulls they go up against,” Weaver said. “I’m as excited to watch the bull riding in Las Vegas as I am to perform for the fans.”
Facebook.com/RyanWeaverCountry Twitter @WeaverCountry
Instagram.com/RyanWeaverCountry Youtube.com/c/ryanweavercountry
~PBR Media
~PBR Media
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