WARRANT AND PBR ANNOUNCE COLLABORATION
New PBR Party Anthem, Music Video, and Live Shows Highlight New Partnership
PBR (Professional Bull Riders) is partnering with iconic band Warrant
for its new “party anthem,” as well as a custom music video for PBR Bars
and live concerts for PBR fans at select
events. One such concert will be Friday, Feb. 10 at PBR Big Sky
in Kansas City’s Power and Light District.
Warrant
has recorded a foot-stomping remake of Merle Haggard’s classic, “I
Think I’ll Just Stay Here and Drink,” which is also set to appear on the
band’s next album
Louder Harder Faster being released on Frontier Records in mid-April.
Warrant’s rousing version of the song, which was a number-one hit in October 1980 for Haggard, along with a music video featuring the band, top riders and bulls, will
soon be a mainstay for PBR fans. The song will be played every night at midnight
in the seven (soon to be nine) PBR Bars across the country as a clarion
call for the good times to continue. The PBR-branded bars are located
in Baltimore, Hampton (Virginia),
Las Vegas, Kansas City, Louisville, Philadelphia, and St. Louis.
Additional PBR Bars will be opening soon in Atlanta and Norfolk, VA.
Warrant will roll out its music video for “I Think I’ll Just Stay Here and Drink” at an official kickoff party at
PBR St Louis in Ballpark Village on February 25, accompanied by a live performance. The video will be shot this evening at the
PBR Big Sky in Kansas City, where the
band will perform the night before the Kansas City Clash Presented by
Express Employment Professionals.
In
addition to the Kansas City and St. Louis concerts, Warrant will
perform at other stops of the Built Ford Tough Series Tour, including
Nashville, Sioux Falls, and twice in
Las Vegas – at Las Vegas Helldorado Days in May and the 2017 PBR World
Finals in November. Additional dates will be announced as the PBR season
progresses.
“PBR
is the ‘loudest, fastest and hardest’ sport in the country, and we are
big fans of the athletes who lay it on the line doing what they love,”
says Erik Turner, Warrant’s
rhythm guitarist and co-founder. “Creating a party anthem is what
Warrant loves to do and getting a chance to create one for the ‘toughest
sport on dirt’ is a bonus. We’re pumped up to rock PBR Bars and events
all year long.”
Warrant
will participate in a meet and greet with fans at the Frontier
Communications Showdown in Anaheim on Saturday, February 4. The band
will sign autographs and take pictures with fans
from 5.30 p.m. to 6:00 p.m. at the PBR Rewards booth, located inside the arena.
PBR’s
partnership with Warrant follows a successful music and marketing
collaboration with Steven Tyler who recently became the sport’s official
voice with "Hold On (Won't Let
Go)," which now opens all PBR on CBS telecasts and is featured in PBR
marketing. Tyler performed the song live in T-Mobile Arena in Las Vegas
during the 2016 PBR World Finals, and it is also featured on his latest
album, “Everybody Comes from Somewhere,” which
debuted at number-one on the country music charts.
Formed
in 1984 in Hollywood, Calif., Warrant has sold over 10 million albums.
The band first came into the national spotlight with their Double
Platinum debut album Dirty Rotten
Filthy Stinking Rich, with the single, "Heaven," reaching No. 1 in
Rolling Stone Hot 100 and No. 2 on the Billboard Hot 100. The band
continued its success in the early 1990s with the Double Platinum album
Cherry Pie which provided the hit album titled song
and music video. The band’s other hit singles include: “Down Boys,”
“Sometimes She Cries,” “I Saw Red,” “Uncle Tom's Cabin,” and “Sex Ain’t
Love.” For more information on the band, see
WarrantRocks.com 
~ PBR Media
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