National Sports Media Turns Blind Eye to the PBR

     National Sports Media Turns Blind Eye to the PBR


Oxford Dictionary defines sport as "an activity involving physical exertion and skill in which an individual or a team competes against another or others for entertainment".}



There was a big to do about car racing returning to competition without fans on May 17th, sorry you are not the first. The PBR (Professional Bull Rider) returned after a 41 day hiatus to competition without fans back in April 2020. The event from the Lazy E Arena in Oklahoma was aired on CBS Sports April 26th. It was the first event back closed to the fans following strict health protocols. 

Derek Kolbaba By Bull Stock Media

Since returning to fanless competition the events have went on at the Lazy E Arena and while continuing to air the coverage on CBS Sports during the following weeks. It seems that the definition of "sports" is up for interpretation as bull riding and rodeo is often overlooked.  So lets take a look in the book to see what is the definition of "Sports". 
{Oxford Dictionary defines sport as "an activity involving physical exertion and skill in which an individual or a team competes against another or others for entertainment".} Looks to me that Professional Bull Riding fits the definition of a sport, but national sports media doesn't see it the same way. 

If the media coverage is based on a sports popularity then factor in this; PBR sells out the Staples Center in Los Angeles,  Madison Square Garden in New York City, T Mobile Arena in Las Vegas to name a few. Television broadcast on CBS draws in an average of 1.2 Million viewers per broadcast. During some of the Sunday PBR airings they have drawn more viewers than NBA, PGA, NASCAR, MBL, and NHL. 

This is a battle I've been fighting for years when the PBR World Finals and the National Finals Rodeo are underway. These two series are the biggest of the western sports world. Every year I reach out to the local media looking for coverage and it always falls on deaf ears. When it comes to golf, tennis, car races, etc they bend over backwards to bring coverage to the local news outlets. 

Jose Leme By Bull Stock Media

There is a reason for this and it has to do with the fact of the animal athletes. Most sports fans and average Joe's are so far removed from the western life and don't take time to educate themselves on the western sports. These folks only go off of hearsay and the false narratives pushed to them online without taking the time to fact check. When you encounter one of these Joe's don't get into an argument, be polite when you give them the facts and let them do the research. There is as much true information as there is false on the internet about western sports, be sure you are spreading the truth in a positive way.  
                                                                                                   ~ Pepper Stewart




PepperStewart.com





Comments

  1. "spreading the truth in a positive way" words to live by

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  2. When I see those masks, I know it's either a robber or that person is sick. All the rest of us can get rid of the things and we should. Ridiculous. When it takes a micron microscope to find one of those things, no way is a piece of paper or cloth going to stiop it as it sails on through. But, SO WHAT? Ivermectin kills it! GEEZ! We all have some of that around...right? you DO worm your horses?!

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