PRCA & CINCH Announce New National Partnership

The Professional Rodeo Cowboys Association (PRCA) and CINCH Jeans and Shirts have announced a new national partnership that will provide broad opportunities for the PRCA membership and create significant exposure for the CINCH Brand at selected PRCA events.

"We are pleased to be partnering with CINCH, a brand that embodies innovation and a commitment to excellence," said PRCA CMO Steve Rempelos. "Our announcement today puts into motion the largest new PRCA partnership in over a decade, and is a large step toward continuing the vision of the PRCA by providing new sponsorship to over 130 local PRCA rodeos so they can in turn support their communities and local charities."

As the premier sanctioning body of rodeo, the PRCA is constantly looking for ways to expand and improve the sport of rodeo. The CINCH partnership provides significant support to the PRCA's circuit system including both the contestants, as well as the rodeo committees. Additionally, more than 100 PRCA members professionally endorse CINCH Jeans and Shirts.

The multi-year CINCH commitment to the PRCA fits perfectly with CINCH's existing commitment to supporting youth and college rodeo, including long-term association sponsorships with the National High School Rodeo Association and the National Intercollegiate Rodeo Association.

"We started as a small company with big dreams," said CINCH Marketing Manager Jessica Wahlert. "We're a lot like the youth and college athletes we've watched grow over the last decade. It's really important to us that we help put dollars in the pockets of those athletes who are now professional rodeo cowboys. We're excited about this long-term partnership with the PRCA, which will bring this all full circle."

Rodeo contestants and fans will see CINCH's national partnership for the first time in Colorado Springs. The Pikes Peak or Bust Rodeo (July 11-14), which is sponsored by CINCH, is once again sanctioned by the PRCA.

"PRCA and CINCH are both committed to making rodeo as big and bad as we know it can be," said Rorey Lemmel, liaison to CINCH Rodeo. "When the opportunity to partner came available, it was a no-brainer. We're all about growing rodeo."
                                                                                            ~ PRCA MEDIA