GOLD BUCKLE BEER Named the Official Beer of the PRCA

The Professional Rodeo Cowboys Association (PRCA) announced today its national partnership with GOLD BUCKLE BEER. The alliance ignites GOLD BUCKLE BEER’s efforts to be the beverage of choice for the champions and fans of rodeo.

By stepping up as the Official Beer of the PRCA, GOLD BUCKLE BEER enters the rodeo scene with a significant commitment to the sport. According to Jessica Wahlert, Marketing Manager, “The initial concept stemmed from recognizing the achievement of winning a coveted Gold Buckle and becoming a World Champion. We applaud the effort and dedication that the rodeo athletes and committees put forth to see those Gold Buckle dreams come true. As a proud sponsor of the PRCA, we look forward to celebrating the sport of rodeo and its Gold Buckle champions.”

As the number one sanctioning body of professional rodeo, the PRCA is continually searching for ways to develop lasting relationships that benefit the sport. The GOLD BUCKLE BEER partnership will provide substantial support to the PRCA, and its rodeo committees and contestants. In addition to significant annual committed sponsorship support, this multi-year agreement also provides the PRCA with a percentage of every can, bottle or draw of GOLD BUCKLE BEER sold.

“We are extremely excited by this new partnership with GOLD BUCKLE BEER,” PRCA CEO George Taylor said. “This multi-year agreement shows GOLD BUCKLE BEER’S commitment to rodeo and to the PRCA, and is further proof of the great partnerships the PRCA is dedicated to securing in order to benefit its members, committees and cowboys.”  

Contestants and fans will see GOLD BUCKLE BEER’s national partnership for the first time in Kissimmee, Florida, at the Ram National Circuit Finals Rodeo (March 21-24). More details regarding GOLD BUCKLE BEER’s involvement at individual rodeos will be announced in the coming months.    ~PRCA Media