Teton Ridge and Cowboy Channel Unveil First-Ever Slate of Original Programming Ahead of National Finals Rodeo
Expansion Signals Strategic Shift Beyond Live Rodeo Coverage with Athlete-Led Docuseries and Western Lifestyle Content ** PRESS RELEASE ** Teton Ridge, the premier Western sports and entertainment company, today unveiled its most ambitious slate of original programming to date across Cowboy Channel platforms, signaling a pivotal evolution from live-event broadcaster to full-fledged content studio. This new lineup offers audiences more than just arena action, combining live rodeo coverage with athlete-led docuseries and, for the first time, cinematic storytelling that explores modern Western lifestyle and the Diamond Cross Ranch family legacy. Timed to lead into Cowboy Channel’s exclusive December broadcast of the 66th Wrangler National Finals Rodeo (NFR), the new slate signals a reinvention of how Western content is created, consumed, and celebrated, meeting growing audiences where they are: on broadcast, streaming, YouTube, and across a growing social ecosystem. Since acquiring the ne...