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Showing posts from 2025

New era of women’s rodeo offers expanded opportunities, record payouts, and global visibility under PBR’s groundbreaking PWR brand.

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  PBR Reimagines Leading Women’s Rodeo as PWR – Premier Women’s Rodeo –                                                        Aiming to Redefine the Future New era of women’s rodeo offers expanded opportunities, record payouts, and global visibility under PBR’s groundbreaking PWR brand. PBR (Professional Bull Riders), the global leader in bull riding, today announced PWR (Premier Women’s Rodeo), a new wholly-owned brand built to become the preeminent platform for women’s rodeo athletes worldwide. The organization’s marquee event – the 2026 PWR Championship – will take place May 12 – 15, 2026 at the historic Cowtown Coliseum in Fort Worth, Texas. Backed by the same vision and innovation that made PBR a dominant force in Western sports, Premier Women’s Rodeo is set to elevate women’s rodeo through increased competition, visibility...

Paramount+ to Become Streaming Home of PBR Unleash The Beast

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Paramount+ to Become Streaming Home of PBR Unleash The Beast Paramount and Professional Bull Riders (PBR) today announced a new five-year media rights agreement that will make Paramount+ the primary streaming home of PBR’s premier tour,  Unleash The Beast , starting in the 2026 season beginning December 12. Under the agreement, for the first time ever, Paramount+ will stream live coverage of the full  PBR Unleash The Beast  (UTB) season – the highest level of individual bull riding competition spanning five months in 19 cities across 17 states. The partnership builds on the long-standing relationship between PBR and CBS Sports, which began in 2013 and runs through 2030. CBS Television Network will continue to carry the CBS Game of the Week during the 2026 Unleash The Beast Season.  This announcement reinforces Paramount’s strong partnership with PBR, which also includes Pluto TV’s collaboration that began in 2021 with the launch of PBR RidePass as an e...

Teton Ridge and Cowboy Channel Unveil First-Ever Slate of Original Programming Ahead of National Finals Rodeo

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Expansion Signals Strategic Shift Beyond Live Rodeo Coverage with Athlete-Led Docuseries and Western Lifestyle Content ** PRESS RELEASE ** Teton Ridge, the premier Western sports and entertainment company, today unveiled its most ambitious slate of original programming to date across Cowboy Channel platforms, signaling a pivotal evolution from live-event broadcaster to full-fledged content studio. This new lineup offers audiences more than just arena action, combining live rodeo coverage with athlete-led docuseries and, for the first time, cinematic storytelling that explores modern Western lifestyle and the Diamond Cross Ranch family legacy. Timed to lead into Cowboy Channel’s exclusive December broadcast of the 66th Wrangler National Finals Rodeo (NFR), the new slate signals a reinvention of how Western content is created, consumed, and celebrated, meeting growing audiences where they are: on broadcast, streaming, YouTube, and across a growing social ecosystem. Since acquiring the ne...

2025 Nutrena Horse of the Year awards presented by AQHA announced

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  Success in the sport of rodeo doesn't fall on just the cowboys and cowgirls. Their horses play just as big of a factor when they step foot in the arena . The top three horses in each category are listed below.     The Nutrena Horse of the Year presented by AQHA awards provide recognition to PRORODEO's top horses.  The 2025 Nutrena Horse of the Year presented by AQHA awards.  Steer Wrestling 1. Telle Em PYC "Banker" ridden by Justin Shaffer, Tucker Allen, Jesse Brown, Holden Myers and Jace Melvin, and owned by Justin Shaffer 2. Off the Fence "Swamper" ridden by Will Lummus, Dakota Eldridge and Winsten McGraw, and owned by Broom Tree Ranch LLC 3. Finding Meno "Crush" ridden by Ty Erickson, Stetson Jorgenson and Rowdy Parrott, and owned by TC Equine LLC   Team Roping Header 1. Mr. Joes Shadow Bar "Joe" ridden by Clint Summers, and owned by Clint and Darren Summers 2. RK Tuff Trinket "Bob" ridden and owned by Riley Minor 3. Espuel...

LAZY E ARENA ANNOUNCES 2026 CINCH TIMED EVENT CHAMPIONSHIP DATES AND TEN INVITES

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  LAZY E ARENA ANNOUNCES 2026 CINCH TIMED EVENT CHAMPIONSHIP DATES AND TEN INVITES --CTEC Returns to the Lazy E Arena for Five Rounds of Intense Action March 5-7-- The Lazy E Arena, located in Guthrie, Oklahoma, has announced the 2026 Cinch Timed Event Championship (CTEC) will take place March 5–7, bringing together the most elite all-around cowboys in professional rodeo. The iconic arena also announced 10 athletes who will be returning this year. The event challenges 25 athletes to excel in five timed events: team roping heading, team roping heeling, tie-down roping, steer wrestling, and steer roping. The event consists of five rounds in three days. Contestants vie for a share of more than $200,000 in prize money, with the winner claiming the prestigious CTEC title and a $100,000 paycheck. The remaining athlete selections are currently under review and will be announced by the arena in the coming months. Ten notable competitors have already been extended invitations to participate...