New era of women’s rodeo offers expanded opportunities, record payouts, and global visibility under PBR’s groundbreaking PWR brand.
PBR Reimagines Leading Women’s Rodeo as PWR – Premier Women’s Rodeo – Aiming to Redefine the Future New era of women’s rodeo offers expanded opportunities, record payouts, and global visibility under PBR’s groundbreaking PWR brand. PBR (Professional Bull Riders), the global leader in bull riding, today announced PWR (Premier Women’s Rodeo), a new wholly-owned brand built to become the preeminent platform for women’s rodeo athletes worldwide. The organization’s marquee event – the 2026 PWR Championship – will take place May 12 – 15, 2026 at the historic Cowtown Coliseum in Fort Worth, Texas. Backed by the same vision and innovation that made PBR a dominant force in Western sports, Premier Women’s Rodeo is set to elevate women’s rodeo through increased competition, visibility...