Kid Rock’s Rock N’ Roll Rodeo – Transforming The Sport Of Rodeo
Music-infused team rodeo to debut at AT&T Stadium on May 17, 2024, leading into PBR World Finals Championship PBR World Finals Ticket Packages, including Kid Rock’s Rock N’ Roll Rodeo, Now On Sale PBR (Professional Bull Riders) and Kid Rock today announced Kid Rock’s Rock N’ Roll Rodeo – a new team-formatted rodeo infused with contemporary music designed to increase the sport’s entertainment value and appeal to a broader audience. PBR, the world’s leading Western sports organization, is tying its premier bull riding event – the PBR World Finals: Unleash The Beast – to the unique rodeo event with entertainment curated by Kid Rock, who has sold more than 35 million albums and is leaning into the growing Western sports and lifestyle market. The partnership aims to transform rodeo into a competitive team endeavor fans can better relate to within an amped-up rock and roll atmosphere – bringing more energy, fun and accessibility to rodeo events. Kid Rock’s Roc...