PBR PARTNERS WITH BILL PICKETT INVITATIONAL RODEO
* * MEDIA RELEASE * * New Events, Opportunities and Exposure Planned as BPIR creates “new history” Professional Bull Riders and the Bill Pickett Invitational Rodeo have announced a partnership to create new events and opportunities for the largest and longest-running rodeo celebrating Black cowboys. PBR, the world’s leading bull-riding organization, will co-produce and co-market BPIR events that will take place alongside competition in PBR’s top two U.S. tours in select markets. The rodeo events alongside the PBR Unleash The Beast and Pendleton Whisky Velocity Tour will be offered for television broadcast. Additionally, working with World Champions Rodeo Alliance, PBR will create new special qualification opportunities for Black rodeo athletes at WCRA events including its new Women’s rodeo World Championship, which is returning to Las Vegas in November. “ We are thrilled to partner with the largest and longest-running touring African American rodeo cele...