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Breakaway Roping News on WPRA and PRCA Agreement

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  WPRA and PRCA Agree to Three Year Agreement * MEDIA RELEASE *   The Women’s Professional Rodeo Association and the Professional Rodeo Cowboys Association are pleased to announce a new agreement between the two Associations to continue to bring the best in professional rodeo to members, committees, fans and sponsors. The WPRA and PRCA have been working diligently to craft a new agreement based on today’s circumstances and tomorrow’s challenges that will work to the benefit of all of our respective constituents. This new agreement will continue for the next three years with the option to extend an additional three years in 2028.  “The PRCA is happy to execute this three-year agreement with the WPRA and continue to elevate the profile of PRORODEO moving forward,” PRCA CEO Tom Glause said. The biggest change in the new agreement is that under the old agreement women’s breakaway roping was a revenue share between the two. Starting in 2026, that discipline will be completely ...
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The Texas Department of Agriculture is warning of an equine virus outbreak linked to an event in Central Texas.

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  The Texas Department of Agriculture is warning of an equine virus outbreak linked to an event in Central Texas. ** MEDIA RELEASE ** The department issued an alert to horsemen regarding an outbreak of Equine Herpesvirus Type 1 (EHV-1) reported by veterinarians after the recent World Championship Barrel Racing (WPRA) Finals in the Waco area Nov. 5-9 2025. Officials are asking horse owners, trainers, or venue operators who attended or were in proximity to the event to monitor their animals carefully. Horse owners or facility operators who recently participated in large multi-barn gatherings, roping jackpots, or traveled extensively, including in the Waco region are also urged to monitor and take precautions, officials say.  “This virus can spread fast, it can be deadly, and the earliest signs are often so subtle they’re easy to miss,” Texas Agriculture Commissioner Sid Miller said. “That’s why monitoring your horses right now is critical. The quicker we identify a potential cas...
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New era of women’s rodeo offers expanded opportunities, record payouts, and global visibility under PBR’s groundbreaking PWR brand.

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  PBR Reimagines Leading Women’s Rodeo as PWR – Premier Women’s Rodeo –                                                        Aiming to Redefine the Future New era of women’s rodeo offers expanded opportunities, record payouts, and global visibility under PBR’s groundbreaking PWR brand. PBR (Professional Bull Riders), the global leader in bull riding, today announced PWR (Premier Women’s Rodeo), a new wholly-owned brand built to become the preeminent platform for women’s rodeo athletes worldwide. The organization’s marquee event – the 2026 PWR Championship – will take place May 12 – 15, 2026 at the historic Cowtown Coliseum in Fort Worth, Texas. Backed by the same vision and innovation that made PBR a dominant force in Western sports, Premier Women’s Rodeo is set to elevate women’s rodeo through increased competition, visibility...
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Paramount+ to Become Streaming Home of PBR Unleash The Beast

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Paramount+ to Become Streaming Home of PBR Unleash The Beast Paramount and Professional Bull Riders (PBR) today announced a new five-year media rights agreement that will make Paramount+ the primary streaming home of PBR’s premier tour,  Unleash The Beast , starting in the 2026 season beginning December 12. Under the agreement, for the first time ever, Paramount+ will stream live coverage of the full  PBR Unleash The Beast  (UTB) season – the highest level of individual bull riding competition spanning five months in 19 cities across 17 states. The partnership builds on the long-standing relationship between PBR and CBS Sports, which began in 2013 and runs through 2030. CBS Television Network will continue to carry the CBS Game of the Week during the 2026 Unleash The Beast Season.  This announcement reinforces Paramount’s strong partnership with PBR, which also includes Pluto TV’s collaboration that began in 2021 with the launch of PBR RidePass as an e...
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Teton Ridge and Cowboy Channel Unveil First-Ever Slate of Original Programming Ahead of National Finals Rodeo

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Expansion Signals Strategic Shift Beyond Live Rodeo Coverage with Athlete-Led Docuseries and Western Lifestyle Content ** PRESS RELEASE ** Teton Ridge, the premier Western sports and entertainment company, today unveiled its most ambitious slate of original programming to date across Cowboy Channel platforms, signaling a pivotal evolution from live-event broadcaster to full-fledged content studio. This new lineup offers audiences more than just arena action, combining live rodeo coverage with athlete-led docuseries and, for the first time, cinematic storytelling that explores modern Western lifestyle and the Diamond Cross Ranch family legacy. Timed to lead into Cowboy Channel’s exclusive December broadcast of the 66th Wrangler National Finals Rodeo (NFR), the new slate signals a reinvention of how Western content is created, consumed, and celebrated, meeting growing audiences where they are: on broadcast, streaming, YouTube, and across a growing social ecosystem. Since acquiring the ne...
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2025 Nutrena Horse of the Year awards presented by AQHA announced

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  Success in the sport of rodeo doesn't fall on just the cowboys and cowgirls. Their horses play just as big of a factor when they step foot in the arena . The top three horses in each category are listed below.     The Nutrena Horse of the Year presented by AQHA awards provide recognition to PRORODEO's top horses.  The 2025 Nutrena Horse of the Year presented by AQHA awards.  Steer Wrestling 1. Telle Em PYC "Banker" ridden by Justin Shaffer, Tucker Allen, Jesse Brown, Holden Myers and Jace Melvin, and owned by Justin Shaffer 2. Off the Fence "Swamper" ridden by Will Lummus, Dakota Eldridge and Winsten McGraw, and owned by Broom Tree Ranch LLC 3. Finding Meno "Crush" ridden by Ty Erickson, Stetson Jorgenson and Rowdy Parrott, and owned by TC Equine LLC   Team Roping Header 1. Mr. Joes Shadow Bar "Joe" ridden by Clint Summers, and owned by Clint and Darren Summers 2. RK Tuff Trinket "Bob" ridden and owned by Riley Minor 3. Espuel...
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